Street signs and posters are one of the oldest form of mass communication and it’s still going strong. This is an effective way to get people’s attention and businesses use them extensively in their advertising campaigns. However since everyone is doing this and there are a lot of signs out there is easy to go unnoticed in a big sea of signs. Here are some tips to help you use signs effectively in your advertising campaigns.
Pay attention to what you are trying to tell
At its most basic form signs are used to communicate something and the first thing you need to do is t figure out what it is. This could be a billboard with just three words or a detailed electronic sign board giving a lot of information. Before you start doing anything else you need to figure out what words need to be there on the sign. Analyse your objectives clearly and find the best way to communicate what you want. As a rule of thumb try to use less words.
Design is everything
Signs are a form of visual communication and weather you are using a High-Tec digital sign or a basic banner the information you want to say needs to be clear and the sign needs to grab attention. This is the most important part of the production and it needs to done well. Get a professional to do this as there will be a clear difference and your business will benefit from it. Make sure you test out the design before finalising.
Location can have a big impact
This is an obvious factor. Depending on where your signage is shown the way people pay attention to it will differ so it is very important to take it into consideration when planning and designing the sign. For example, a billboard will not be given much attention so you need to say what you have to say in the most concise way possible. Each poster, billboard and sign needs to be suitable for its surrounding.
Make them remember
People rarely act on a sign as soon as they see it and it is your responsibility to make sure that they will remember it when they need to. This means you have to tap into your creativity and make sure that you come up with something out of the box.Signs are a very effective form of communication that can be used in advertising. Follow these tips and you will be able to use them well.